Can't find the right car for you in our inventory????

Below is a shopping list where you can let us know what YOU want! We'll be happy to help you truly find the next right vehicle for YOU!!

Copyright © Northland Auto & Marine of Humboldt Inc

Tel: (515) 332-2222

1204 N 13th St Humboldt IA 50548 US

Northland Auto was intially started and operated by Jim Flick in 2007. Jim had and stll has an amazing love for selling Cars and Boats, as well as operting a top notch business in his community!

In 2013 Preston and his family decided to purchase the business from Jim Flick! Preston has been working in the Auto industry since 2008 where he started with Kemna Auto in Algona. Although Preston loved his job working for Kemna, venturing out on his own was a dream come true. He's wanted to get back into his community in Humboldt and build a business that his family can own and operate for years to come. Preston loves shopping for cars and has a very good eye for clean and reliable vehicles. He likes so spend time on the road south buying inventory that has not spent its life driving in Iowa winters.

In 2015, Northland Auto added a Limousine service. From day 1, it shocked Preston in how much excitement the industry brings. We set out to provide a service that was like no others in our area. No one had large SUV limos! Occasionally you would see a Lincoln town car or party bus but never a large SUV Limo. Since the start we've added an additional limo and currenty operate with 2 SUV Limo's.

​In 2016, Preston also decided to take Northland's automotive specialties even higher by adding vinyl wrap printers, laminater's, and cutter's. In doing so Northland has provided many new options here in the community with custom vinyl applications. We are capable of changing car colors, printing advertising wraps for commercial vehicles, large banners for advertising, and much more. We wanted to add more options to creating custom vehicles besides lift kits, tires and other accessories. Now we can change simple things such as rim colors, mirror colors, bumpers or even change the entire color of the car. Its an exciting addition to what we have going on and look forward our next fun project!


Our Family

​Northland Auto and Marine of Humboldt is locally owned and operated by Preston Peterson and his wife Jadie Peterson(Gronbach). Preston was not a born resident of Humboldt but was raised in Humboldt when his family moved to town in 1999. He grew up going to Humboldt schools where he excelled in education and athletics. Preston has been working in the auto industry since 2009, when he started working for Kemna Motor Company out of Algona. Preston worked for Kemna until November 2013 when he became owner of Northland. Preston is married to Jadie(Gronbach) and have two lovely children, Brynlie and Colin. Preston is the son of Rod Peterson and LaDonna Thompson. Preston is also the oldest of 3 boys in the family (Curtis and Spencer Peterson). In his free time, Preston enjoys spending time with the family and still has not shyed away from the sports scene. Preston is a member of the Humboldt Country Club and also plays Semi-Pro football for the North Iowa Knights.

Jadie is a local woman that has lived in the community all of her life. Jadie as well went through the Humboldt school system and eventually carried her schooling through NIACC in Mason City where she earned a degree as a Registered Nurse. Jadie stays very busy helping out at Northland as well as working some rotations at the Humboldt hospital. Jadie is the daughter of Jim and Judy Gronbach. She is 1 of 4 daughters (Jackie, Jill, and Josie). Jadie loves spending time with not only her two wonderful young children, but all of her family and friends as well.

We’re committed to providing you with the highest level of service, so you’ll always choose us for your next auto purchase or adventure!!

For most people, purchasing an auto is not fun or convenient. So, we want make the process as easy and enjoyable as possible for you. We genuinely care about your car and your experience, and it shows. Our first-time customers continually become our long term customers time and time again, choosing us for all their auto and specialty needs.

We may not be related, but you’ll feel like we’re family.

Long-term Business